A Brief Guide to Creating a Statement of Work (SOW) That’ll Wow Your Client

Winning government contracts can be profitable, but it often isn’t easy getting an edge over other bids.

Part of being successful with your bids is starting with strong templates for documents. One of the most important is a state of work template.

Unsure how to build your SOW template to ensure success? Don’t worry, you’re in the right place. Keep reading below for everything you need to know about creating the perfect template to impress any potential client.

The Basics

A statement of work (SOW) is an important document that lays out expectations and agreements between two parties. They are common among clients, buyers, government agencies, vendors, or independent contractors.

These documents can cover a ton of things. But most include at the minimum: scope of work, project objectives, tasks involved, and the project schedule.

Statement of work documents also should include deliverables, how payment will work, and other conditions, terms, or requirements related to the project.

Two main types of SOWs include request for proposal (RFP) or master services agreement (MSA).

Clearly Define Success

A clear and understandable definition of success needs to be present in any statement of work. After laying out exactly what the project work entails, include explanations of what success looks like for both parties.

Discuss success definitions prior to any bid acceptance. If there are multiple steps before an overall project completion, list what success means for each of those steps.

Success can reference speed, completion, ease of use, or a combination of all three.

Identify Post Project Needs and Services

One part of a SOW that many people forget to include is what happens after. If you build out a new computer or inventory system, what happens six months after completion?

If something goes wrong, does the business contact you? Do you charge for the services? Businesses lose money any time they have to fight with customer service over the phone.

It can be very appealing to include a clause laying out what you are willing and not willing to do after the project is complete. Are you willing to provide services for a year? You could also offer service and repair forever.

Regardless, note what you can offer. Including this on your statement of work will set you apart from many other consultants offering their services.

Ensure Successful Bids with Impressive Templates

You should now know exactly what to include in your statement of work template to make your next bid easy peasy. It can seem like a daunting task, but once you create your template once, it is always there for you.

No matter if you are a small or big business, these tips are for you. They will help you secure both multi-million dollar deals and smaller one-time projects.

Looking for more information on how to secure each bid by creating a team? Check out our top tips on building the most successful team possible.

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